Bombay Sapphire is different to every other gin in the marketplace with its distillation of ten botanicals and its distinctive blue sapphire shaped bottle.
Bombay Sapphire wanted to be the first choice gin for mixing. To help reinforce this message Bombay Sapphire wanted to give away a cocktail book with every bottle as a travel retail offer.
Create a range of innovative packaging solutions and cocktail book concepts based around Bombay Sapphire’s brand essence and product quality credentials.
We felt the answer was a cocktail that enhanced every botanical. Ten recipes each related to one of the botanicals. All delivered via a packaging idea that amplifed one or more of the differences Bombay Sapphire has over other gins.