A self initiated idea in reaction to the news of Unilever price increases blamed on brexit in October 2016. The fit was perfect. Marmite, a great British brand shares similar statistics of lover and haters to that of European referendum voters. As the incident escalated in the media it quite quickly became know Marmite'gate.
"Even the Great British Marmite is showing signs of a squeeze as our love-hate saga with the EU goes on, or is it a Ltd Edition in the making?"