Relaunch an eco-friendly cleaning brand so that people want to put it on show, not keep it hidden away under the sink.
Ecozone had a good reputation and great products, but its image was so drearily ‘right on’, only earnest eco-warriors would choose it. Consumers were favouring brands that reinforced their eco-credentials and looked good.
Starting from a blank sheet, we challenged the usual green cues with a bold logo and vibrant pack designs. While blazing a trail for the category, our eye-catching icons reinforced the brand’s purpose. We then produced a suitably upbeat website and app to encourage more engagement. When first unveiled to retailers at a tradeshow, the response to the new branding was overwhelmingly positive.