Brand refresh for alcohol free cocktail flavoured drinks targeting millennials who are looking for something beyond soda.
Freshbe – with its catchy, youthful and cool persona uses inspiration from cocktail names for it range of non-alcoholic soft drinks.
Primarily targeted towards impulse (chilled) retail, Freshbe needed to be vibrant, colourful and have something different to standout in one of the most competitive sectors in it three launch markets – UK, US and Russia.
The white slice gives the product shelf visibility and allows the consumer to see the liquid inside. Bright, flavourful colours and imagery represent the ingredients and provenance of each of the products.
The premium positioning is enhanced by the use of tactile gloss and matt finishes on the bottle.