Putting the magic back into J2O for the festive season with Winter Limited Editions – Midnight Amber and Midnight Forest.
Feast your eyes and taste buds on a drink that’ll take you to another place!
J2O Midnight Editions truly opened the door for J2O to do something out of the ordinary, with a product taste experience and package design that take you on a sensorial journey at every level.
With storytelling at the heart of the idea, consumers are encouraged to turn the bottle to see the 360 seamless illustrative story that explains the origins of the idea and the fantasy world of which the product lives in.
For the first time ever Britvic have backed a seasonal LEPP with a £2m marketing activation through-the-line and Blipper augmented reality campaign.