Mighty Fine Kitchen required a new brand look and packaging design for their latest product innovation – almonds, skinny coated in high quality Belgian chocolate.
Market research concluded that they needed a solution that was more lifestyle orientated to engage with the target consumer, delivered their essence ‘Creators of Naturally Better Treats’ and captured their heroic spirit of big, bold and mighty.
With current purchasing trends leaning towards online over bricks and mortar retail, the packaging also needed to work as well on a dot com website as it did on a supermarket shelf.
The final design oozes simplicity and iconicity with its bold typography, larger-than-life product illustration and punchy colour coding across both pack formats.
Mighty Fine’s Almond Dips launch in early 2019 and is already being stocked by Amazon, Ocado and a number of other convenience and health food stores.