Within 6 months of a rebrand, TicketIQ's website conversion rate increased by an astronomical 87% and the amount of active mobile app users increased by 90%.
For one of the largest US based online sports and concert ticketing platforms it is no mean feat to achieve this kind of growth and a true testament to how 'design' can fuel business growth.
When we say ‘design’ we don’t just mean a logo change, as this would merely scratch the surface of a much deeper business challenge. For Tiqiq we needed to effect the core of the brand and focus it in a different direction. After an extensive category audit we realised most, if not all, competitor brands fight on price and many have a collection of tools to enable customers to price optimise their purchases.
All this math is very complicated and it probably only understood by the most die-hard of users. The majority of the competitive set firmly sit within a sage archetype positioning. What we identified the category needed, was some emotion.
We proposed that Tiqiq, needed to buck trend and go against the grain. So with a name change to TicketIQ we realised there was a lovely opportunity to let consumers discover more, and position the brand around an explorer archetype. This in turn gave us the perfect rationale to use the Q within the brand name and create a magnifying glass symbol.
This coupled with a fresh, bold and bright web-friendly colour palette along with distinctive new design language gave TicketIQ all the assets it needed to relaunch and in turn gain a considerable market share.
One year after launch the return on investment for TicketIQ is estimated at over 100x that of the design fee.
Insert copy here, which should vary depending on your region. Accept