Within 6 months of a rebrand, TicketIQ's website conversion rate increased by an astronomical 87% and the amount of active mobile app users increased by 90%.
For one of the largest US based online sports and concert ticketing platforms it is no mean feat to achieve this kind of growth and a true testament to how 'design' can fuel business growth.
When we say ‘design’ we don’t just mean a logo change, as this would merely scratch the surface of a much deeper business challenge. For Tiqiq we needed to effect the core of the brand and focus it in a different direction. After an extensive category audit we realised most, if not all, competitor brands fight on price and many have a collection of tools to enable customers to price optimise their purchases.
All this math is very complicated and it probably only understood by the most die-hard of users. The majority of the competitive set firmly sit within a sage archetype positioning. What we identified the category needed, was some emotion.
We proposed that Tiqiq, needed to buck trend and go against the grain. So with a name change to TicketIQ we realised there was a lovely opportunity to let consumers discover more, and position the brand around an explorer archetype. This in turn gave us the perfect rationale to use the Q within the brand name and create a magnifying glass symbol.
This coupled with a fresh, bold and bright web-friendly colour palette along with distinctive new design language gave TicketIQ all the assets it needed to relaunch and in turn gain a considerable market share.
One year after launch the return on investment for TicketIQ is estimated at over 100x that of the design fee.